Do you really know your competitors?

How many of us when asked who are our competitors really know the answer?  Oh, sure we know the names of the companies and we understand the services they offer are similar to ours, but do we really know what that is? Meaning, what services and solutions they truly offer?

Up until recently I thought I had a very good understanding of the services and solutions one of our bigger more national competitors offered.  However, after meeting with a potential...